Born in Vienna, Austria, Elena Hofmann has always been extremely outgoing. She grew up between three countries, while traveling the world with her family, before ending up at CENTRAL ST. MARTINS, where she would complete her foundation year of fashion and textiles design. Her quest in search of a more practical approach, would lead her to pursue her studies at ESMOD in Berlin. She successfully completed her Bachelor Degree at the AMD in Berlin in Fashion Design.
The first pair of ELENA HOFMANN DESIGN swim trunks ever created, were originally „just“ a Christmas gift for her older brother. However then and there the idea for ELENA HOFMANN DESIGN was born: To create a unique gift, tailor-made for the recipient.
She would finally launch her own label only one year later at the age of 20 in 2017.